Ericsson A1018s: Coca-Cola Edition The Golden Age of Brand Collaborations
Type: 1018s
💎 Rarity Index: A (Rare)
⭐ WOW Factor: Rare Coca-Cola promotional edition with officially designed Coca-Cola fascia
👁 Evaluation in my collection: BNIB – 10/10
⏱ Life timer: 0m | 📦 Boxed: YES
📅 Release Year: 2000 | 💰 Release Price: N/A
📊 Units Sold: ~2k
📰 Why this phone matters: Created during a unique moment when global brands began exploring mobile technology as a marketing medium, the Ericsson A1018s Coca-Cola Edition stands as one of the most iconic promotional phones ever released. Produced in Sweden at the start of the year 2000 and distributed exclusively through Coca-Cola campaigns, it was never sold in stores. Released exclusively through Coca-Cola Great Britain in partnership with the One-2-One network, this phone could not be purchased under any circumstances – instead, it required participants to collect 60 promotional Coca-Cola ring pulls or bottle tokens, attach them to an application sheet, fill out the official Coca-Cola Application Form in block capitals, and mail everything together with a £30 cheque or postal order before the 30 September 2000 cutoff. Approved applications received the phone by post along with a prepaid One-2-One SIM pack and accessories.
This edition is instantly recognizable by its factory-issued Coca-Cola fascia – a chrome surface decorated with rising bubble motifs and the flowing “Enjoy” script, perfectly echoing Coca-Cola’s classic advertising themes of the late ’90s and early 2000s. Combined with the elegant black frame and Ericsson’s signature oval keys, the design merges the energy of Coca-Cola branding with the industrial clarity of Ericsson’s pre-Sony mobile philosophy. It retains all the authentic A1018s internals: removable fascia, SMS capability, ringtone composer, and the special Coca-Cola ringtone delivered as part of the official promotional batch.
The full box presentation elevates the rarity even further. The promotional kit includes Coca-Cola branded inserts, themed accessories, original battery, documentation, and the distinctive packaging style documented in collector archives. Preserved in BNIB condition, it maintains the exact look and feel it had the day it left the factory – a true artifact of the era.
More than a mobile device, this edition represents a collaboration between two global icons and one of the most memorable reward-based phone campaigns of the early GSM era. Today, the A1018s Coca-Cola Edition is widely regarded as one of the most desirable and visually unique special editions ever produced.
📝 Reviews when released: Ericssoners 🔗