WOW Factor: The first Nokia phone seen in the movie Transformers in 2007
Evaluation in my collection: BNIB – 10/10
Nokia Codename:Gundam Shrink
Life timer:08s |Boxed:YES
Release Year:2007|Release Price:~750 EUR
About:The Nokia N93i features a 3.2-megapixel camera, Carl Zeiss optics, 3x optical zoom and digital video stabilization. The ability to create “DVD-like videos” at 30 frames per second with MPEG4 technology and share them on the 2.4-inch display. The Nokia N93i can be connected to a compatible TV using direct TV out connectivity or via Wireless LAN and UPnP technology. The N93i also features a digital stereo microphone, music player and FM stereo radio, dual mode WCDMA/GSM and triband GSM coverage on up to five continents (EDGE/GSM 900/1800/1900 + WCDMA 2100 MHz networks).An N93i is seen in the 2007 movie, Transformers. It is the device used to demonstrate the AllSpark’s capability of turning any electronic device into a living robot. This phone turned out to be a Decepticon tiny but deadly robot.
The N93i used a different marketing strategy by incorporating Dallas based punk rock band Greyskull in its APAC campaign. Running an on-line competition in which contestants could submit their own videos to the band’s songs. Ads featuring the band Greyskull were run in newspapers and commercials on MTV Asia.
During the 2007 Cannes Lions Advertising Festival, camera crews using Nokia N93i devices tagged along with the Young Creative Film Competitors on their 48-hour mission to shoot a 30-second commercial, also using the Nokia N93i, for MTV SWITCH, a campaign from MTV Networks International designed to educate and encourage alternative options to help save the planet. With 40 hours of content filmed on the Nokia N93i, the footage was edited into an exclusive behind the scenes documentary, “Short Film Shootout: Cannes”, which was available for broadcast on MTV’s 61 TV channels across 161 countries on 20 December 2007.