Motorla Aura

WOW Factor: Saphire glass, stainless steel, swivel like opening mechanism, Swis Made gears for the mechanism.

Evaluation in my collection: Great 9.5/10

Life timer: N/A  |  Boxed: NO

Release Year: 2008  |  Release Price: ~2000USd

About: Motorola Aura (styled AURA) is a series of luxury mobile phones from Motorola, and is part of the 4LTR line, announced in October 2008 and made available by December. Though it was going to be a series, only one phone was released, known as Aura R1. However, three further special editions of the Aura R1 were released through 2009: Aura Diamoniqe Edition, Aura Celestial Edition and Aura Diamond Edition. Aura used to be a luxury device with US$2000 price tag. It was made from premium materials such as stainless steel and sapphire to appeal large audience and comes inside a wooden box.

The phone featured a unique high-resolution circular display with 300dpi and an adapted circular user interfaced based on Motorola’s MotoMagx operating system. One of the main selling points of the device apart from its screen was its swivel-like opening mechanism. Motorola tried to replicate the success of Razr V3 series by making a new innovative phone. The screen’s opening mechanism was made possible thanks to its Swiss-made gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings. Its custom-engineered rotating mechanism is composed of more than 200 high-precision individual parts, and the gears are protected against harsh conditions with the same coatings used in high-performance racing engines. The screen of the AURA was able to display 26 Million different colours, all these things made it one of a kind phone, which never really took off. [1]

Reviews when released: Cnet.Com