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Motorla Aura
Quick ViewWOW Factor: Saphire glass, stainless steel, swivel like opening mechanism, Swis Made gears for the mechanism.
Evaluation in my collection: Great 9.5/10
Life timer: N/A | Boxed: NO
Release Year: 2008 | Release Price: ~2000USd
About: Motorola Aura (styled AURA) is a series of luxury mobile phones from Motorola, and is part of the 4LTR line, announced in October 2008 and made available by December. Though it was going to be a series, only one phone was released, known as Aura R1. However, three further special editions of the Aura R1 were released through 2009: Aura Diamoniqe Edition, Aura Celestial Edition and Aura Diamond Edition. Aura used to be a luxury device with US$2000 price tag. It was made from premium materials such as stainless steel and sapphire to appeal large audience and comes inside a wooden box.
The phone featured a unique high-resolution circular display with 300dpi and an adapted circular user interfaced based on Motorola’s MotoMagx operating system. One of the main selling points of the device apart from its screen was its swivel-like opening mechanism. Motorola tried to replicate the success of Razr V3 series by making a new innovative phone. The screen’s opening mechanism was made possible thanks to its Swiss-made gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings. Its custom-engineered rotating mechanism is composed of more than 200 high-precision individual parts, and the gears are protected against harsh conditions with the same coatings used in high-performance racing engines. The screen of the AURA was able to display 26 Million different colours, all these things made it one of a kind phone, which never really took off. [1]
Reviews when released: Cnet.Com
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Motorola V3
Quick ViewEvaluation in my collection: Great – 9.0/10
Life timer: N/A | Boxed: YES
Release Year: 2005 | Release Price: ~450 USD
About: The Motorola Razr (styled RAZR, pronounced /?re?z?/ like “razor”; codenamed Siliqua) was a series of mobile phones by Motorola, part of the 4LTR line. The V3 was the first phone released in the series and was introduced in July 2004 and released in the market in the third quarter of 2004.The V3 model was followed soon thereafter by the improved V3i, including a collaboration with Apple Inc. for iTunes to be built-in. It was launched in 2005.
Because of its unique appearance and thin profile, it was initially marketed as an exclusive fashion phone. However, within a year, its price was lowered and as a result, it sold over 50 million units by July 2006. Leading up to the release, Motorola’s cell phone division sales were stagnant and losing money. The success of the Razr made the division profitable again. Over the Razr’s four-year run, the V3 model sold more than 130 million units, becoming the best-selling clamshell phone in the world to date.
The Razr series was marketed until July 2007, when the succeeding Motorola Razr2 series was released. The succeeding models were the V8, the V9, and the V9m. However, Razr2 sales were not as good as the original V3 series, with consumers moving to competing products. Because Motorola relied so long upon the Razr and its derivatives and was slow to develop new products in the growing market for feature-rich touchscreen and 3G phones, the Razr appeal declined, leading Motorola to eventually drop behind Samsung and LG in market share for mobile phones. Motorola’s strategy of grabbing market share by selling tens of millions of low-cost Razrs cut into margins and resulted in heavy losses in the cellular division.
In October 2011, Motorola resurrected the Razr brand for a line of Android smartphones: the Droid Razr for Verizon Wireless (known simply as the “Motorola RAZR” on other networks) and an improved variant, the Droid Razr Maxx. The new “Razr” line shares the trademark thinness and stylized tapered corners with the original. The series was marketed until 2013.
On November 14, 2019, Motorola again revived the Razr brand, this time for an Android-based foldable smartphone styled after the original Razr, which carried the same name.
Reviews when released: Mobile Review