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Nokia 7280
WOW Factor: Fortune Magazine listed it as one of the best products of 2004 while its design was praised by the jury in the iF product design awards for 2005.
Evaluation in my collection: Good – 8.5/10
Nokia Codename: Jinx
Life timer: 12h | Boxed: NO
Release Year: 2004 | Release Price: ~600 USD
About: The 2G 7280 “lipstick” phone is a mobile telephone model supplied by Nokia. It supports GSM, SMS, MMS, HSCSD, GPRS, and SyncML. It has a VGA camera. Its design features a slider end and a Navi-Spinner in the place of a keypad. As part of Nokia’s “Fashion Phone” line, it has black, white and red styling, and a screen that fades to a mirror when inactive. Fortune Magazine listed it as one of the best products of 2004[1] while its design was praised by the jury in the iF product design awards for 2005. The battery could only be replaced by an authorised service center
Adverts for the Nokia Fashion Collection were directed by photographer David LaChapelle. There are a total of 3 versions of the commercial, each featuring one of the 3 phones including the Nokia 7280. The others are Nokia 7260 and 7270.
The phone is shown in the Pussycat Dolls’ “Beep” music video. It was also featured in the music video for “Say I” by Christina Milian.[citation needed]
Reviews when released: Mobile Review
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Nokia 7380
Evaluation in my collection: Great – 9.8/10
Nokia Codename: Paris
Life timer: 01m | Boxed: NO
Release Year: 2005 | Release Price: ~500 EUR
About: The Nokia 7380 fashion phone was released in 2005, as part of the “L’Amour Collection”, along with the 7360, 7370, 7373 and 7390. The 7380 was designed at Nokia’s Design Center in California, led by Miki Mehandjiysky. What distinguishes this phone from others is its sensory navigation key which differs greatly from a conventional keypad and functions similarly to the touch-sensitive navigation wheel of the iPod. The display of the phone is another point if interest, measuring approximately 1.5 cm by 7 cm. The screen also becomes highly reflective in power saving mode, so it can double as a mirror.
The Nokia 7380 has a 2-megapixel camera, up to 52 MB built-in memory (non-expandable), FM radio and Bluetooth and sports Pop-Port connectivity.
The “L’Amour Collection” was awarded the 2006 IDEA Award (Silver) by the Industrial Designers Society of America (IDSA).Reviews when released: Mobile Review